Digital Marketing Service
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Why Digital marketing for your business
Digital marketing services helps to Connect with your target audience in the right place and at the right time which is the key to a successful marketing strategy. There is no denying the fact that the number of people who go online every day is increasing rapidly. Consumers today are connected to the internet 24/7 which means you need to meet them where they are spending time. By leveraging digital marketing techniques in your marketing campaigns, you can reach a larger audience in a way that is both cost-effective and measurable.
We are a digital marketing company in India offering cost-effective digital marketing services across the globe. We help your business establish an online presence, drive traffic to your website, convert them into leads and thus increase revenue.
Our Expertise
Search Engine Optimization (SEO)
Search Engine Optimization is the practice of optimizing a website or webpage in order to increase traffic and rank higher on the Search engine result page. Our SEO experts at Zeksta can help you achieve higher organic rankings and increased visibility in search results. And to achieve this goal, we perform extensive keyword research, competitor analysis, conducts on-page and off-page optimization, Creating unique content, and tracks your results with Google Search Console and google analytics. We follow white hat SEO practices to ensure that our strategies are in line with the search engine guidelines. These practices allow us to attract high-quality traffic to your website, generate leads, and increase your conversions.
Social Media Marketing (SMM)
Social Media Marketing is a technique that makes use of Social Media Platforms to generate a huge amount of leads by promoting your products and services. Our expert Social Media Marketing team integrates Social Media Channels and Organic Search Strategy and solutions to make sure your website gets the right visibility online and generates leads. We run social media campaigns to help your business reach the maximum audience and engage your followers. Our digital marketing team identifies your goals, performs competitor analysis, and evaluates your customers online behavior using data and analytics. We help you leverage the best Social Media Platforms to drive the best ROI for your business.
Search Engine Marketing (SEM)/ PPC
Search engine marketing (SEM), also called Pay per click (PPC) marketing is the act of using paid strategies to increase search visibility. Our PPC Specialists are AdWords certified, who create high-quality campaigns by using the target options and keywords with an attractive landing page to convey our message or content to our audience. We help you reach your potential customers quickly and with precision with a data-driven PPC campaign. Our team creates attractive ad copies with beautiful design and appealing content, optimizes your bidding strategies and device targeting tactics, and monitors your ROI for each keyword. Our expert digital marketing team helps you set up & optimize your PPC campaigns thereby making the campaigns cost-effective for you.
Content Marketing/Content writing
Content marketing is a form of digital marketing strategy that focuses on creating, publishing, and distributing content for a targeted audience online. Our content marketing specialists use content marketing strategies to deliver quality content to your users to generate sales and leads. We have a dedicated team of content writers who help create engaging and educating content to build brand recognition. We write content for your website as your website content is the foundation of your SEO and the reason many people visit your site. Our content specialists write headlines that pack a punch, utilize high-performing keywords, use images, videos and GIFs to create captivating content that ultimately converts.
Online reputation management (ORM)
Online reputation management means building a digital public image. ORM is all about monitoring and managing your brand’s reputation across the internet, ensuring that your business is represented online in a positive light and that potential customers are left with a great impression of who you are and what you do. Customer reviews and feedback can make or break your online popularity. Our ORM specialists help you improve your online reputation. Our team utilizes state-of-the-art online reputation management software to improve your review generation, review monitoring, and review response publishing tactics and acquire more positive reviews.
Email marketing
Email Marketing allows your clients and customers to stay updated about your company, product, or services regularly. It provides value to the customers that help to increase brand loyalty and trust. Our email marketing team comes up with the best Email marketing campaigns that keep your customers connected with you. We create personalized email newsletters to ensure the emails don’t land on spam folders and encourage your customers to take the desired action. Our team works on building your subscriber list, tests email campaigns before delivery, and creates engaging content to keep your customers hooked.
Our SEO Process
Competitor analysis
Our marketing team conducts in depth analysis of your competitors website. This will help us gauge your website performance against your competitors.
Keyword Research
Keyword research is the most important phase in SEO. Our SEO experts conduct a thorough Keyword research that involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of high usage by searchers and relatively low competition within the search engines.
Content building
Search engines crawl your website and if they find good content, they will show it on the search engine result page. Our content management team makes sure your website is filled with rich content that a search engine would like. This leads to your website ranking higher on the search engines.
Goal setting
At this stage, the goals are set for the SEO plan. One big advantage of SEO over other advertising options is that the goals are measurable . Goals are discussed with the clients analyzed and reported by our SEO team . SEO plan can be modified according to the findings of these progress reports.
Social and link building
During this stage of the process, we help clients establish a social media presence and leverage their social media profiles to share site content and connect with customers and potential customers. We also use Google my business to increase visibility for local searches. We also work on link building by getting link juice from websites that have high domain authority and page authority. This will increase the chances of search engines crawling your website.
Page optimization
At this stage our SEO team works on something called “On page optimization”. Here optimization is performed on the contents that are within the website like page title, meta tags and description, header tags, Alt tags , Image optimization etc.
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Frequently AskedQuestions
We are trying to resolve your doubts before commencing with us. If you are still left with doubts, feel free to contact us.
Yes, you can try us for free for 30 days. If you want, we’ll provide you with a free, personalized 30-minute onboarding call to get you up and running as soon as possibDigital marketing is cost effective. Unlike in traditional marketing where you have to depend on newspapers, print media for marketing your products which is quite expensive, most of the digital platforms are freely and readily available. Using digital platforms can help you reach a wider audience in less time which reduces the overall cost.
Yes definitely. As more people are using the internet looking for products and services, employing digital marketing services from a leading digital marketing company like zeksta will benefit you in many ways
Our digital marketing team consists of marketers, SEO specialist, social media experts, PPC adwords specialists , analytics specialist, content writers and graphic designers.
Yes, If you have a website, but it’s not ranking on search engines. Then you are losing your customers to your competitors. Having a SEO strategy to rank your website higher On search engine is a must. Our SEO experts will help with that.
It depends on your website’s age. It will take time to rank a website that is newly launched. Typically it can take 6months to a year to rank your new website on Google.
Our digital marketing team follows white hat SEO techniques to rank your website. We make sure our strategies are in line with the search engine guidelines in order to avoid penalties to your website
It depends on your business objective. If you want to rank your website organically on google, then SEO is the best. If you are looking for brand awareness and lead generation, then social media marketing is the best. if you want to promote your product and looking for sales, then PPC is best
Facebook, twitter, Instagram, Youtube, pinterest are the most popular social media platforms used by businesses to promote their products
What content should we create for our website?
It is advised to publish blogs every week. It is important to update your website content regularly as outdated contents can make customers lose interest in your website.
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